2. Information Collection Practices:
2-1: Types of Information Collected
(a) Personal Information. In order for you to access certain premium services and to purchase products, including eyeglasses and related products that we offer via the Site, we require you to provide us with certain information that personally identifies you (“Personal Information”). The Personal Information includes the following:
Contact Data (such as your name, mailing address, and e-mail address)
Financial Data (such as your account or credit card number)
Demographic Data (such as your address for shipping zip code)
Rx and Prescription Data and measurements regarding your eyes, vision, vision health, and needs for eyeglasses and potentially, your uploaded photograph.
If you contact us by e-mail, add favorites to the Favorites Section, or otherwise complete online forms, surveys, or provide other information, any information provided in such communication may be collected as Personal Information.
(b) Traffic Data. We automatically track and collect the following information when you visit our Site:
Types of computers accessing the Site
Web browsers used to access the Site
Referrer data reflecting the route by which you came to the Website (collectively “Traffic Data”).Traffic Data is anonymous information that does not personally
Identify you but is helpful for marketing purposes or for improving your experience on the Site.
2-2: Uses of Information Collected
(a) COMPANY USE OF INFORMATION. We use Contact Data to send you information about our company, our products or services, or to contact you when necessary. We use your Financial Data to verify your qualifications for certain products or services and to bill you for products and services. We use your Demographic Data to customize and tailor your experience on the site; displaying content that we think you might be interested in, and according to your preferences, to ensure that you receive the correct order, and to ship your order. We use your Rx and Prescription Data to make your eyeglasses.
(b) We NEVER share your information with any third party that is not necessary to process or fulfill your order. There is no onward transfer; no personally identifying information shared at all, no sharing of any data to any companies who may want to send you information.
NOTE that since the products we sell are subject to FDA and other governmental inspections, and to private optical laboratories we hire to check your order, it is possible that some of your Personal Data might be visible to such government inspectors and laboratories.
(d) Sensitive Information: For sensitive information including your personal information specifying medical or health conditions, Optical123.com will always treat as sensitive any information received from you or any third party where the third party treats and identifies it as sensitive. We only share your Rx and Prescription Data with factories that make your lenses and assemble your order, with internal customer service department, and with no others.(e) User Choice Regarding Collection, Use, and Distribution of Personal Information. You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Site; however you will not be able to access and use those portions of the Site that require your Personal Information, including, but not limited to, being able to order eyeglasses, purchase any accessory or item sold from this Site, or establish an account.
3-1: USER ABILITY TO ACCESS, UPDATE, AND CORRECT PERSONAL INFORMATION. We maintain a procedure to help you confirm that your Personal Information remains correct and current. At any time, you may visit your personal profile at www.optical123.com. Through your personal profile you may review and update your Personal Information that we have already collected. You may request that your account be deleted via an email to: email@example.com.
3-2: Lost or Stolen Information. You must promptly notify us if your credit card, user name, or password is lost, stolen, or used without permission. In such an event, we will remove that credit card number, user name, or password from your account and update our records accordingly.
3-3: PUBLIC INFORMATION. The Site contains links to other websites. We are not responsible for the privacy practices or the content of such websites. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.